In Nigerian culture, failure is often not an option. From education to employment, there is a general fear of failure, especially when it comes to risk-taking, which is one of the fundamental aspects of entrepreneurship. But across the Atlantic Ocean in Silicon Valley, failure is almost encouraged.
Working with businesses in Nigeria has provided me with a unique opportunity to think about marketing from a different perspective. I’ve picked up quite a few insights and learned a lot along the way.Most Nigerian businesses that I work with believe that you have to spend big bucks to market your business. This is not true! There are plenty of cost affective marketing tactics that you can put in place that won’t blow your budget.