So, at the end of September 2015, I launched my blogazine. Prior to that I'd made a conscious decision to stop blogging for a while, because the platform I'd been using was a free one – in other words, it wasn't mine. Meaning I had no control over a lot of things.
Nigeria is a place where people who can see opportunities in problems and even hilarious situations, can and will thrive. As long as someone needs it, or can be convinced that they do, they will buy it.
While it's true that some people abuse the civility and kindness of their employers, it is also a fact that your employees are some of the most crucial assets of your business. If your employees are liabilities, you're a terrible businessperson.
There's this (rather unfortunate) thing that a lot of Nigerian business-owners do in an attempt to prove to themselves and to others how successful they are. They get office space that they cannot afford.
As is 'customary', people accuse others of 'stealing my customer'. In Nigeria, voodoo is always the alleged tool of stealing customers. It's hilarious. It's never anything to do with your attitude, or the fact that your services are below par … or just horrendous.
In a previous guest-blog post here, I mentioned how that Nigeria is a hyper-religious place, and how that is definitely not a compliment. From a socio-political point of view, it is ridiculous. From a commercial one, it is even worse.
Anyone who's been to Abuja knows that it's what some call an effizy place. That's a way of saying appearances matter more than substance. Personally, I find some of it laughable. But it's very difficult to laugh at the lost business opportunities inflicted by the 'appearance over substance' mentality.