Talent, discipline and smart work are necessary for commercial success, especially success that is sustainable and can be replicated. But location is also a game-changer. It has always been.
Anyone who's been to Abuja knows that it's what some call an effizy place. That's a way of saying appearances matter more than substance. Personally, I find some of it laughable. But it's very difficult to laugh at the lost business opportunities inflicted by the 'appearance over substance' mentality.