May is Innovation Month here at Union Bank as we think up great ideas via our Ideas Bank to create new products and improve our processes, so we can give more value to our customers.
When I informed close friends and family that I had been invited to take on the role of Head Strategic Communications at Union Bank, I got different reactions ranging from "you better be joking!" and all the way to "that Bank for old people?!"
I recently sat with some new Lebanese clients who wanted to run a major Advertising and PR campaign for a new product. It amused me to hear them say they were Nigerians.
America has been depicted as the ‘land of opportunity’. Why do we believe this? - The use of soft power. Their popular culture and mass media - the films, books, news media, stories and music - have influenced us to accept this portrayal of the USA.
Motola Oyebanjo is former Head of Corporate Communications, British Council, Nigeria. She is currently Partner and Client Service Director of AerialView Marketing Communications, Nigeria. Her interview with Nigeria Business Communities: