[Startup Interview] Nena Okeke, Founder, Tai-tas Insperasa, Nigeria
Nena Okeke is synonymous with resilience and diversity. Having set up her startup in 2008, it took her six years to see it finally up and running.
That tenacity has seen her diversify her businessTai-tas Insperasa, from an integrated brands and communication entity to one redefining healthy snacking and innovatively packing Nigerian street food into more hygienic and attractive packs.
She talked to Africa Business Communities about the DNA of her startup and the ultimate dream of getting it listed as one of the fortune 500 companies.
Tell us about your company?
My startup company is called Tai-tas Insperasa. We are an integrated brands, events, communications and innovation company.
Where is it located?
Our offices are located in Lekki Lagos, Nigeria
When was it founded and who are the owners?
The business was founded by me in 2008, however we only started operations fully 2016.
How is the company funded?
The company is funded with personal funds
What are your company’s unique selling points?
Our ability to be innovative, creative & inspire others with our work.
How has the market responded to your services?
The response has been good, in terms of services, we have done a few business startup kits for small companies, (startup kit includes, logo design, corporate identity manuals, mini marketing strategy and communication manuals
Our new product Nena’s Naija treats which we launched in April 2017 is currently in about 12 supermarkets and this is just the trial stage. We are looking to be in all the big retail chain superstores across Nigeria by December and ultimate outside the country.
We have even started thinking of a distribution model to help empower people who want to start a small business but have limited funds.
Who are your clients?
Our clients range from restaurants, who we have helped position, from logo designs, corporate identity to coordinating events for NGO’s, Corporate and individual clients.
What are the plans of the company moving forward?
We intend to be listed as one of the fortune 500 companies and 100 startup to look out for and reckon with globally.
What does your company need to grow and prosper?
We need investment as this will go a long way in expanding our business terrain. Currently i work remotely with team members and employ people on short term contracts to work on projects. Investment would mean having more people to do work, getting a factory ( as we currently use a government sponsored incubation center for production of our treats).
We also envision getting equipment, shifting from the current production processes to digitized ones, buying new software and of course attending courses and trainings to update our skills. Ultimately getting funding would mean a higher likelihood of the business surviving.
What is the latest news from your company?
We have created a new line of products called Nena’s Naija treats which is yummy healthy snack range. It comes in attractive resalable, recycle packs. We have package selected Nigerian street food in a more hygienic, attractive packs. The range is pretty new and so are laying the foundations for its growth. You can check us out on face book and Instagram @taitasinsperasa. Watch out we are coming to a country near you.
Africa Business Communities is conducting a series of interviews with startup businesses in Africa.
Are you a startup in Africa and interested in an interview? Great! Send an e-mail to firstname.lastname@example.org
Let your consumer voice be heard and join the Africa Consumer Panel: http://www.africaconsumerpanel.com/index.php/registration