[Interview] Johnson Okorie, Digital Marketing Consultant at KorieFusion
Johnson Okorie is the senior Digital Marketing Consultant at KorieFusion in Lagos, Nigeria. An Agency that uses Digital Marketing Strategies to Grow business revenue, profits & bottom-lines & boost brand's visibility. He is also the MD/CEO of Clickable Resources.
Would you please introduce KorieFusion to us?
KorieFusion is a Digital Marketing Agency. Our focus is helping B2B and B2C generate more leads for their businesses and brand’s visibility. Marketing has changed; digital media is taking over main stream media. We use Digital strategies to make this happen. Bill Gates said if you are in business and you are not on the Internet, you will soon go out of business. That’s where KorieFusion comes in. We help our clients tell their stories to their prospective target audience using proven digital marketing strategies and tactics.
In which industries does KorieFusion operate?
We operate in the marketing, internet and sales industries. It is good to have wonderful products and services, but if you don’t know how to communicate the benefits of your products/services, it does not matter how good it is, it will fail. KorieFusion uses digital marketing strategies to hack the growth of your products and service.
What are the USPs of KorieFusion?
At KorieFusion , our focus is on ROI. There are many failed marketing campaigns all over the place, but KorieFusion has never had any failed marketing campaign because of our unique approach to Digital Marketing. We use digital marketing strategies to double, triple or even quadruple revenue, profits/bottomline and brand’s visibility by 35% in 60-90days. We like SEO, traffics, Google page ranking and all of that, but if all this does not convert into actual dollars or visibility for your product/service, then it is a waste of time and effort. We ensure that our clients get ROI on every dollar spent on marketing. Our services are personalized, one-on-one and customized.
Who are your clients?
Our clients consist of B2B and B2C companies. Our clients are drawn from all industries in Africa. Our focus is on Africa businesses. Banks, insurance houses, financial advisory firms, agencies, small businesses, startups, motivational/peak coach, entrepreneurs, religious organizations, oil & gas, e-commerce, beverage have all enjoyed our unique digital marketing strategy.
How does KorieFusion remain competitive in a fast-changing global marketplace?
Great question! We remain competitive by providing our clients unique experience that they cannot find anywhere else in the world. What we do at KorieFusion is unique to us. While others focus on driving and impressing their clients with traffic and high page rank, our own focus is on ROI. No business can survive without revenue, bottomline and visibility, so we remain competitive by providing this for our clients. We also deliver what we promise to.
We use tools and automation to track a lot of things we do either individually or at team level.
What can be done by entrepreneurs and government to stimulate the business environment in your country?
The government in Nigeria can stimulate growth by ensuring constant power supply. What we spend on alternative sources of power supply in either of our offices in Port-Harcourt, Abuja or Lagos is astronomical compared to what we spend in our office in the United States. Power supply is key, and elimination of multiple taxation is very crucial. Also not forgetting stabilization of the policy.
Entrepreneurs should seek more training for themselves, and I will be happy to see medical doctors turn entrepreneurs. Who says medical doctors must work in the hospital? They could become social entrepreneurs. I know of such a case in which the medical doctor became very successful.
What can you say about the targets, plans and ambitions of KorieFusion for 2015?
We intend to help more African businesses generate revenue, profits/ bottom line and visibility in 2015. Our goal is to open up more offices in African countries like Kenya and South Africa. Our target is to help our clients raise at least one million dollars for their business using digital marketing strategy and tactics. KorieFusion is very passionate about the success of African businesses.
Do you believe Social Media and the Internet to be a plus to the business environment, as it applies to your industry?
Yes! It is key to the success of our business. As a matter of fact if the internet ceases, it will affect KorieFusion in all spheres because we depend on the internet 99%.
What expectations do you have for Nigeria's economy in 2015?
We expect a boom in Nigeria’s economy because the Government is diversifying. There will be not be total dependence on oil in 2015. The Government is supporting entrepreneurship, and there is promise of improvement in power supply.
Which African countries will emerge top in 2015?
Kenya, Nigeria, Ghana and South Africa because these countries are the hub of technology in Africa. Their population is also an advantage, coupled with the Government policies in those regions.